Founded by Former Microsoft Data Executives, Parllay Launches to Help Fuel Social Media Management

Communiqué PR staff/

Much to the dismay of marketers around the globe, the social media landscape has become extremely crowded and noisy. Today, there is an over-abundance of social tools available that include monitoring, analytics and publishing for brands and agencies to drive and manage brand engagement. What has been missing is a way to unify all the disparate platforms into one suite that combines audience engagement, content discovery, and publishing from first interaction to sales.

While Microsoft has been at the forefront of technology over the last several decades, perhaps one of the most valued and less publicized contributions to the tech community comes in the talent they help to produce. Parllay CEO Tarek Najm was the founder of Microsoft AdCenter and the Bing Knowledge Web, and also served as a technical fellow when he left the company to form Parllay, a new social engagement company that launched this month.

Parllay uses semantic knowledge to connect content and display it in an elegant way for brands and agencies to curate content on social channels. Najm created an integrated social media platform that helps brands cut through the social clutter, establish meaningful relationships with their customers, and build branded communities at scale. He founded Parllay to unify fragmented tools and provide brands the ability to create their own social channels, blending user-generated and editorial content in a beautiful online medium.

As a result of our product launch campaign, Communiqué helped to secure the following results this month for Parllay.

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