With the recent launch of Google+, everyone is speculating how this new social media “project” will fit within the overall landscape dominated by well-established players such as Facebook and Twitter. Are we really ready to adopt yet another new platform? And what is this new platform exactly? One answer currently prevails: Only time will tell.
As a PR professional, it has been exciting to watch the buzz continue to manifest since the platform debuted in late June. While this could be easily attributed to the strength of Google’s brand among consumers and media, it is clear the company had a thorough strategic PR, social media and reactive communication plan in place.
Let us take a moment to examine how each strategy played a role to support the company’s launch of Google+.
Seeing this chatter intrigued me to learn more. Naturally, I Googled “Google+ Circles,” which brought up a YouTube video created by Google demonstrating how it works. After reading the positive media coverage and seeing my friends talk about it, I wanted in — and so did everyone else.
However, when conversations quickly moved to complaints about the lack of access, Google kicked in again with a proactive statement using social media. Google’s Vic Gundotra wrote in a Google post they had “shut down the invite mechanism for the night. Insane demand. We need to do this carefully, and in a controlled way. Thank you for all your interest!”
When you look at the unveiling of Google+ over the past year, it is evident they had a clear PR plan in place that examined all possible scenarios with a strategy on how to respond. While many today are questioning the adoption rate among users and how it will compete against Facebook, in the end Google has received an overall positive response from media and users.
From my personal experience, Google+ has been pretty easy to set up and become familiar with, considering it seamlessly integrates with my activity on other Google platforms like Gmail, Picasa and my Android phone. Plus, Mashable shared some great tips & tricks on how to get started on Google+, which we will highlight in another blog post here soon.
What are your thoughts on Google’s PR efforts to support the launch of Google+? Do you think it has the potential to be a game-changer in today’s social media landscape? We would love to hear your thoughts on it.
Tags: Crisis Communication, Google, Google Plus, Mashable, PR, Public relations, Social media Filed under: Crisis Communications, Execution, Planning, Social media, Strategy, Tech Industry