LinkedIn has become well known as a tool to market your company, network with colleagues, build relationships with potential clients or employees and highlight your expertise. Communique PR actively uses LinkedIn for a variety of purposes from networking to recruiting, and we recommend it to businesses and job seekers alike. As a heavily used recruiting tool, one of the most important features of LinkedIn is its ability to connect companies with people. You may have noticed that the look and functionality of LinkedIn has changed in the last few weeks. Based on user feedback, LinkedIn has changed tweaked the company page interface in an effort to improve experience for both companies and LinkedIn users. Here are a few of the changes:
For Companies:
If your company is actively recruiting, or looking to improve on its LinkedIn presence, make sure to use the new company page design to the fullest. Add a profile picture, create language for the product, service, and career sections of your page, and frequently update any corporate news.
For Members:
The new design of company pages can help members and job seekers learn more about what a company does, who works there, and what a company might be looking for in an employee. Furthermore, through the updates feature, members are able to see the day-to-day activities a company is engaging in, giving LinkedIn users a better idea of what working for a brand will entail.
To see a few examples of how companies are making use of the new LinkedIn company page design, check out:
For more information on setting up a company page on LinkedIn, look to LinkedIn’s guide for company pages.
Finally, for more on LinkedIn from Communique PR, see the following:
How does your company use LinkedIn?
Tags: AT&T, Dell, LinkedIn, LinkedIn company pages, McKinsey & Co. Filed under: PR trends, Social media