One of the most popular New Year’s resolutions is to save money. In fact, The Today Show recently asked their readers to share their money resolutions for 2009 and received a flood of responses. Viewers’ resolutions included:

1. Assess what you have and make use of it.
2. Look great for less.
3. Save money on entertainment without forgoing fun.
4. Pay down debt instead of accumulating more stuff.
5. Be a savvy comparison shopper.
6. It’s actually kind of easy being green.
7. Devise a budget – and stick to it!
8. Remember to take advantage of the points and rewards you’ve earned.
9. Discover the magic and wonder of thrift stores.
10. Distinguish needs from wants.

I think this list is good, but it is missing another import concept around learning and saving. We all know that one of the best ways keep your mind sharp and have fun is to learn something new, but with the economy in a downward spiral many people can’t justify discretionary spending on fun classes or the pursuit of a new hobby.

We are excited to share that one of our clients, Learn and Save, is making it easier to try something new and save money. Specifically, the company has created a new consumer networking Web site bringing how-to tutorials, high-quality information and coupons to consumers.

We helped the company with its debut on Jan. 1, 2009 and have received very positive feedback from journalists and consumers alike. Thus far, the following news outlets have developed stories on Learn and Save:

1. TechFlash, “Learn and Save, an eHow Rival that Promises to Save People Money”
2. KOMO 1000 – Aired an interview with Charlie Gillette, chief executive officer of Learn and Save on Jan. 2.
3. Gadgetell, “Learn and Save Aims to Help Both the Consumer and the Company”
4. King 5, “Web Sites That Claim to Save you Time, Money”
5. MyFox Tampa Bay, “Consumer Lawyer: Learn to Save“

Several more local and national stories are currently in the works.

Consumers shared the following insights about how they’re using Learn and Save as well other related Web sites, such as www.ebates.com, www.couponcabin.com, www.istorez.com, www.fatwallet.com and www.Valpak.com, which are all aimed at helping individuals save money.

“As an avid coupon clipper, I’m always on the lookout for ways to spend my dollars more efficiently and appreciate hearing helpful tips about products I’m considering purchasing,” said Kayla Sando, Learn and Save customer. “I love that Learn and Save provides me with a one-stop destination where I can learn about the topics I like while at the same time gain access to relevant coupons.”
Yvonne Maffei, in Chicago, believes “the Learn and Save concept is a good one: tutorial descriptions, useful tips, related links and products all on one page is great. It gives the reader everything he or she needs in one spot. Readers get the video to learn, the links to continue learning and products to buy related to that topic.” She just hopes in the coming months they’ll add more coupons and make them stand out more.

If you are interested in writing about Learn and Save, please feel free to e-mail me at Jennifer@communiquepr.com and I’ll be delighted to put you in touch with a consumer or Charlie Gillette, CEO of Learn and Save.