Communications professionals (including the Communiqué team) often tout corporate blogs as a way for businesses to create a voice, connect with their audience, drive thought leadership and increase website traffic. While this is all true, corporate blogs can become especially handy when a company has a crisis on its hands – especially if the company is a small to medium business that does not typically draw massive media attention.
When a company like Microsoft or Apple has a crisis on its hands, any statement it publishes on its website will be widely distributed and rehashed in the media. However, when a smaller to medium- sized business is embroiled in a controversy, this might not be the case. And, smaller businesses can still be involved in media crises – whether it be a bout of food poisoning from a franchise of restaurants, a hack of a company’s information, or the behavior of an employee (like the recent twitter controversy between food truck Milk Truck’s employee with Glass Lewis & Co.). Having, and making use of, a corporate blog can be an effective way for smaller to medium businesses to handle crises. Why?
If your business is in the midst of a crisis, or you are simply looking for ways to prepare, consider creating a blog or how you might leverage an existing corporate blog. A blog can be a great way to reach consumers and media alike, and to control the message your company is putting out about an issue at hand.
For more on crisis communications from Communique PR, see:
For more on corporate apologies, see:
Tags: blogs, Corporate Blog, crises, crisis, Crisis Communication, power of blogging, Small Business, small business crises Filed under: Crisis Communications, PR trends, Reputation Management, Social media