Recent data from Nielson Online reveals MSNBC.com attracts more unique visitors than both Yahoo! News and CNN.com (http://www.msnbc.msn.com/id/28268304/). With more than 41.8 million unique visitors in November alone, MSNBC.com is a powerful online outlet to target when looking to reach a broad consumer audience.
Given this outlet’s significant reach and credibility with consumers, there is intense competition for coverage among thousands of companies who want to influence behavior or drive demand for a product or service. A positive review, feature story or mention on MSNBC.com can dramatically increase awareness among a vast number of potential customers.
As an example, today’s review by MSNBC’s Citizen Gamer Winda Benedetti, “The games that make seeking so satisfying,” provides an external third-party review of Big Fish Games’ new game Mystery Case Files: Return to Ravenhearst. The review draws readers in and ultimately raises awareness of the Mystery Case Files games. As a trusted source with a strong readership, this review has the potential to drive downloads and significantly increase sales.
We are excited about our placement of this story for Big Fish Games, and thrilled that Winda included compelling graphics to bring her review to life.